Iron Viz Europe – Tourism in Portugal is growing

It’s Iron Viz time, now for its first time in Europe. I love taking part in the feeder challenges but most of the time it coincides with me being away on holiday or at a time when I can’t spare the time to take part. Alas this time I managed to get time to research a data set and to create my entry.

The summer is coming and everyone is busy booking holidays, I also think that Portugal is probably one of the best holiday destinations in Europe, so it was easy to decide what theme to look into for the European edition. I’d look into how Portugal’s tourism is increasing.

Recently, Porto (second biggest city in Portugal) was elected “Best European Destination” for the third time since 2012. This as expected attracts a lot of international publicity which means an increase in the number of visitors. As a whole Portugal have been putting a lot more thought in promoting the country not as a summer destination but as a year round place to unwind and recharge batteries. The same is true of promotion for the internal market, for years the tourism board has had the same slogan “Vá para fora, cá dentro” which means go away inside (of the country). For anyone who visited the country recently is notorious that tourism is the focus of many companies at the moment. The rehabilitation of old parts of the country, better transports and directions for tourists as well as the infamous tuk tuks, show that tourism is no longer an afterthought as it was in a few decades ago.

The source for the data was the National Institute of Statistics in Portugal and with a little tidy up, the data was ready to be analysed. Two major trends weren’t as surprising to me. I always thought the greater Lisbon region attracted the bulk of guests but surprisingly it’s not where the majority of nights are spent. Algarve is a long standing destination for visitors from Nordic countries in Europe as well as for Portuguese holidaymakers. I often enjoyed Lisbon in August as most people would flee to Algarve. Traffic was non-existent during that time :).

Rather than tell you all about my findings, see below the viz I created, interact with it and spot the different trends.

Contrary to 2016, I’m finding that I’m now keeping my visualizations a lot simpler than I used to in the past from a technical point of view. Aside from the background image at the top and potentially the trellis chart at the bottom, most of the charts are easily executable in Tableau these days.

There are a of couple inconsistencies from Tableau Desktop to Tableau Public, namely with the rendering of tooltips, but feel free to download the workbook and have a look.

Thank you for reading and happy vizzing


ps: My favorite region is Alentejo and I’m slightly happy that it seems to be a secret for most. It’s growing but for now it’s still a little bit of paradise two and a half hours away. 🙂